What counts as a video game in 2021? Who's playing them, what's the range, how many people does it take to make them and where does Aotearoa New Zealand fit in the gaming world? Today, we take a look at one of this country's biggest audience generators. What many of us don't realise is how many Kiwi companies are doing games - and doing very well with them. The production of a top-end game can rival most movie blockbusters - there's narrative, story arcs, even characters.īut the range is extraordinary - from cellphone word games and brain teasers to empire-building, shoot-'em-ups and My Little Pony. Globally, it's been estimated that gaming is worth over $300 billion - that's more than the film and music industries combined.īut it's also one of the most challenging and creative industries to work in. Ten years ago it generated more than $US25 billion of income a year in the US alone, but last year it took in $135 billion dollars.
The world-wide video game industry is big.
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